Team

Mark Williamson is the Territory Sales Director at Best Way Technologies. Mark is responsible for direct sales of Enterprise Shipping Systems, Transportation Management Systems, Warehouse Management Solutions and all supporting hardware.

Mark has over 11 years of experience providing supply chain management and inventory control solutions. Mark has a great deal of experience deploying and supporting enterprise solutions and the hardware that support those systems.

Mark has a Bachelor of Science degree in Business from the University of Wisconsin-Stout. Mark is currently perusing his Master’s Degree in Management Technology also at the University of Wisconsin-Stout.

Mark and his wife, Sarah, have two young children and currently reside in Woodbury, Minnesota. Mark enjoys a wide range of activities including running marathons, jogging and biking. Mark is also busy playing volleyball, basketball, baseball and keeping up with his active children.

Shelly Boss

Customer Service Advocate

Shelly Boss is the Customer Service Advocate of the Distribution Systems Division at Best Way Technologies and SPSI. She is responsible for the company’s industry-leading customer service advocate program, and manages the support call process from service call initiation to resolution. In addition, she implements customer service policies and procedures for the Distribution group and maintains business relationships with our clients.

Shelly has over 20 years of direct customer service and account management experience. As a certified Survey Administrator, she utilizes various tools and venues to benchmark and track the customer service experience with clients, turning satisfaction and expectation ratings into performance enhancement plans. As part of her responsibilities Shelly reaches out to clients with newsletters, informational mailings, product and service updates, policy maintenance, and customer service process improvement surveys.

Shelly has earned national certifications for survey implementation and administration, instructional design, performance management, and sales administration. She taught creative writing at Marquette University for several years and has had some of her work published in regional and national print.

Residing in the Milwaukee area with her husband and son, Shelly served on the board of directors for the Cudahy-St. Francis Little Baseball Association (CSFLBA) for seven years. Shelly continues her love for creative writing and haiku, and collects southwestern art and sculpture and oriental artifacts.

Vicky Pare

Distribution Systems Administrator

As Distribution Systems Administrator, Vicky's responsibilities include the overseeing of project scheduling, and procurement, along with vendor and customer relations. Vicky also holds other key responsibilities within Best Way Technologies overall service operations.

Vicky has been working in the transportation, distribution, and IT systems fields for the past 15 years. Her industry experience, superior customer contact skills and organizational acumen make her a key member of the Best Way Technologies team.

Vicky and her family reside in South Eastern, WI where most of her free time is spent at various church related activities and motorcycle rallies across the state. When Vicky is not riding her Harley Davidson, she is spending time with her daughter who is an accomplished musician and an aspiring volleyball player.

Justin Cramer

Director of Deployment and Integration

Justin Cramer manages and directs the deployment and integration of all Best Way Technologies Solutions. Working directly with customers, Justin is responsible for the successful implementation of ProShip and helping customers realize long-term satisfaction and value from ProShip solutions.

Justin has over 12 years of experience in developing, deploying and integrating shipping software solutions. Prior to entering the shipping world, Justin was a naval nuclear operator for eight years, tasked with the deployment of tag-out/lock-out software to manage tasks from simple maintenance to complex ship overhaul and nuclear refueling.

Justin and his family reside in northeastern Illinois where Justin and his wife teach their children the continuing lessons of citizenship and leadership.

Carolyn Hoffman

Manager of Marketing

Carolyn Hoffman is responsible for marketing at Best Way Technologies, supervising all aspects from trade shows to web site content. With an IT background, Carolyn has gained extensive experience in the manufacturing/distribution and service industries since 1984. Carolyn began her career in programming and advanced to project manager.

Prior to joining the team, Carolyn worked with Best Way Technolgoies/SPSI consultants for ten years. In her marketing capacity, Carolyn coordinates trade show activity, maintains the content on the company’s web sites, and develops advertising for Best Way Technologies and SPSI. She also monitors staff certification and education levels to maintain compliance with business partners such as IBM, Microsoft, Cisco, Citrix, SAP, Oracle and many others.

Carolyn and her family reside in Waukesha County. She is the cofounder of the Pediatric Neurotransmitter Disease Association (PND), an organization established to find treatment for children born with rare neurological disorders.